Web3 to Web4: Shaping the Future of Digital Interaction
The Evolution of Web3 into Web4: The Future of Digital Interaction In our rapidly changing digital world, Web3 has truly revolutionised how we interact online. But what is Web3, and how are we making the leap to Web4? In this article, we’ll dive into what Web3 is all about, how we’re moving towards Web4 and how Unyted is leading the way in decentralisation, enhancing security and outlining data privacy. Web3: Embracing Blockchain and Smart Contracts Before talking about Web4, let’s understand Web3 and what it is about. Centred around Blockchain technology, Web3 creates a secure environment for any type of online transaction. Imagine blockchain as a chain of digital blocks, each one packed with transaction details. These blocks are spread out across different channels, so the information gets securely passed around and then pieced back together. On top of that, Web3 uses smart contracts – basically, self-executing agreements where the terms are written right into the code. These contracts automatically carry out and verify the agreed-upon terms, making digital interactions more transparent and trustworthy, while boosting overall efficiency. Understanding Web4: The Next Step of Internet Evolution So, what’s Web4 all about? Think of it as the next big leap after Web3. Web4 builds on the groundwork laid by Web3 but takes things further by incorporating cutting-edge technologies like AI, AR, and VR. This means we’re heading towards a much richer and more immersive online experience, where everything is more connected. One of Web4’s big goals is to push for complete decentralisation. This involves setting up what’s known as DAO (Distributed Autonomous Organisation), whose aim is to spread power to different entities, rather than having a single central authority. A fantastic idea in theory, but there are still plenty of hurdles to overcome. For example, who decides what, when it comes to big decisions – large corporations or individual users? And how will governments fit into this new landscape? These are some of the critical questions we need to tackle as we move closer to this more decentralised future. Fractional Ownership and Co-Creation: Empowering the Digital Community Web4 also introduces exciting concepts such as fractional ownership and co-creation, allowing you to have a stake in the digital assets you help create. It boils down to you contributing and owning digital assets instead of just consuming them. Thanks to technologies like NFTs and tokenisation, you can now own digital assets like artwork, music or even virtual real estate. This shift isn’t just about ownership; it’s about active community involvement. With Unyted’s platform, you’re not just a bystander – you can actively shape the digital world and share in its success. Embracing the Future with Web4 It is clear that Web4 will transform our digital experience in exciting ways. With the focus on enhanced security, decentralisation, data privacy, and ownership, Web4 offers a future where you can enjoy increased control while shaping your digital presence. We are thrilled to be at the forefront of this evolution. To see how Unyted is driving groundbreaking digital transformation, book a demo using the form below.
Unyted Wins Best Corporate VR Platform of the Year
Unyted has been honoured with the Best Corporate VR Platform of the Year award at the Innovation and Excellence Awards 24/25. Discover how Unyted is revolutionising digital solutions for businesses.
Shopping in 3D Worlds: Why Settle for the Usual When You Can Have the Unique
Shopping in 3D Worlds: Why Settle for the Usual When You Can Have the Unique From the Sofa to a Luxury Shopping Paradise: Greater reach and lower costs with 3D shopping in the Metaverse. Why rely on boring online shops when your customers can explore your store in 3D worlds? Welcome to the Metaverse, where shopping in 3D worlds is not only fun but also an immersive experience. All of this directly from your browser. Innovative Shopping Experiences in 3D Worlds 3D shopping in web-based 3D worlds offers store owners, online shop operators, and retailers an innovative, cost-efficient alternative to traditional web shops, combining online convenience with a luxurious and social shopping experience. Yesterday’s Boring Stuff: Static Websites and Endless Scrolling Let’s be honest: who still enjoys dull product lists and endless scrolling through static websites? 3D shopping in the Metaverse offers a welcome change. Imagine your customers entering a virtual product palace – stunning store architecture typically found in the world’s most exclusive locations. And all this from the comfort of their sofa, without bulky VR headsets. Shopping in 3D Worlds: Home Alone Yet Together Shopping with friends from a laptop – even if they are on the other side of the world. The experience of exploring virtual aisles, viewing products, and discussing them adds a social and interactive dimension that traditional online shops can’t match. Say Goodbye to Exorbitant Rent Costs Why struggle with the high rental and operational costs of physical stores when a one-time investment in a stunning 3D environment can suffice? This smart investment offers long-term savings and provides your customers with an unforgettable shopping experience that keeps them coming back for more. AI Avatars: The Tireless Sales Assistants Imagine your customers always having access to a personal sales assistant that never gets tired. AI avatars are available to online shoppers 24/7, answering questions about products and providing personalised recommendations. These virtual assistants are a significant advancement over traditional chatbots. Thanks to advanced AI technologies like ChatGPT, shopping becomes more efficient, personal, and enjoyable – just like having an expert salesperson always available. The Benefits of Shopping in 3D Worlds at a Glance: Immersive Experience: Shoppers can enjoy realistic and interactive environments. Social Shopping: Customers can shop and interact with friends. Luxury and Comfort: High-quality virtual store architecture without the high rental costs for store owners. Tireless Sales Assistants: AI avatars provide continuous support and personalised recommendations for shoppers. Cost Savings: Store owners save on rental and personnel costs. Environmentally Friendly: Lower energy consumption, no deforestation, and reduced CO2 emissions benefit everyone. Current Examples: Major Brands Embracing the Metaverse Walmart: Walmart Realm offers a Disney-like shopping experience with avatars and funky music. Shoppers can explore three distinct worlds – home, beauty, and fashion – and purchase selected products. However, it feels more like a computer game and is less practical due to the limited product selection. Gucci: Gucci has launched a virtual “Gucci Garden” on Roblox, where customers can purchase exclusive digital accessories. Balenciaga: This fashion brand has developed its own game, “Afterworld: The Age of Tomorrow,” providing a futuristic shopping experience. Shopping has never been so adventurous! Samsung: On Decentraland, Samsung has created a virtual replica of its New York flagship store, allowing customers to experience products and participate in exclusive events – all without the need for a plane ticket to NYC. Many top fashion brands are already experimenting in the Metaverse, and their innovative approaches are truly captivating. From stunning virtual fashion shows to exclusive digital collections, the possibilities are endless. Check out our list of the top 11 fashion brands in the Metaverse to discover how these brands are transforming the shopping experience and what unique offers they bring to the table. Welcome to the Exciting World of 3D Shopping For store owners, online shop operators, and retailers of high-end or exclusive products, shopping in 3D worlds within the Metaverse presents an innovative and cost-effective alternative to traditional web shops. It blends the convenience of online shopping with the luxurious feel and social experience of physical stores. Step into the future of retail and offer your customers a shopping experience they will never forget. Ready to leap into the third dimension? At Unyted, you can start building your own online store today or invite everyone into your bespoke product palace – all you and your customers need is a web browser. It is much easier than you think! Please contact us at info@unyted.world to schedule a demo. LinkedIn X Telegram
INUVERSE: A Revolutionary Step into Immersive Education Technology
INUVERSE: A Revolutionary Step into Immersive Education Technology Last week, we witnessed a major leap forward in the world of immersive education technology with the launch of INUVERSE. This exciting new joint venture is the result of a groundbreaking collaboration between Unyted Ltd and INU. INUVERSE promises to transform how we learn by leveraging the latest immersive education technology to create engaging educational experiences in virtual spaces. Redefining Educational Experiences Under the leadership of Dr Maxine Room CBE, INUVERSE aims to redefine the educational experience by harnessing the power of Web 3 and ultimately Web 4 technologies. Dr Maxine Room stated: “INUVERSE aims to redefine the educational experience by leveraging the power of Web 3 and ultimately Web 4. This collaboration will offer a diverse array of educational opportunities, including degrees, microcredentials, research projects, and employer-led training programs, all delivered in an innovative, immersive environment.” Leveraging Metaverse Technology Unyted Ltd and INU combine Metaverse technology with a flexible online education model, using virtual reality, augmented reality, and digital tools to create an engaging and immersive learning experience. Key Features of INUVERSE Immersive Learning Environments: Students can learn in virtual spaces that mimic real-world settings, from laboratories to corporate environments, enhancing practical skills and knowledge application. Flexible Education Pathways: With a variety of programs ranging from full degrees to microcredentials, learners can tailor their education to meet their career goals and personal schedules. Research and Innovation: INUVERSE fosters a collaborative research community, using the Metaverse to conduct and share groundbreaking studies. Employer-Led Training: Companies can design and deliver customised degrees and training programs, ensuring employees acquire relevant skills in an engaging manner. Celebrating the Launch of the Joint Venture Florian Krüger, CEO of Unyted Ltd, expressed his excitement about the collaboration, stating: “We are thrilled to embark on this journey with INU. INUVERSE represents the future of education, where technology and innovation converge to create unparalleled learning opportunities. Our mission is to make education more accessible, engaging, and effective for learners worldwide.” Hauke Müller-Späth, Director of INU, added: “INUVERSE is a testament to our commitment to revolutionising education. By combining our expertise with Unyted Ltd’s state-of-the-art Metaverse platform, we are creating a new paradigm for how education is delivered and experienced.” The Future of Education The launch of INUVERSE in London on May 23, 2024, marks the beginning of an exciting chapter in the evolution of immersive education technology. This collaboration between Unyted Ltd and INU is poised to reshape educational practices by providing students and professionals with access to cutting-edge, immersive learning experiences. By embracing the latest in immersive education technology and innovative educational models, INUVERSE is setting the stage for the future of education. This platform not only enhances practical skills and knowledge application but also fosters a collaborative research community and offers flexible education pathways to meet the diverse needs of learners. Stay tuned as we continue to explore and expand the possibilities of immersive learning with INUVERSE. LinkedIn X Telegram
Saving on Business Travel: Metaverse vs. Zoom
Saving on Business Travel: Metaverse vs. Zoom Business travel costs are soaring in a post-pandemic world, with companies facing a crisis of rising expenses. According to the Handelsblatt, corporate travel expenses for German companies have surged by 19% from 2019 to 2023, far outpacing general inflation rates. This rapid increase is challenging companies struggling to regain stability in an already volatile economic landscape. Rising Costs and Company Responses The cost hikes are not uniform. While travel within Europe has increased by a modest 6%, trips to key non-European destinations, like North America, have jumped by a third since 2019. A North American business trip now costs over 1700 euros, a nearly 50% increase. Many companies are responding by freezing travel budgets at 2019 levels or imposing outright travel bans. This trend, along with the pandemic’s impact, has led to a shift toward virtual meetings. Moreover, according to the stats sourced from the article “European Business Travel Spending is Forecast to Reach 450 Billion USD by 2027” and our current pricing, €1,000 spent on one business trip for one person is approximately equivalent to the year-long costs of providing access to engaging, interactive live meetings for up to four employees on Unyted’s virtual meeting platform. Travel expenses can consume up to 10% of a company’s revenue, largely due to the 42% of employees who need to visit other offices. How about shifting many of these meetings online? Unyted can convert the expense of an average business trip into a full year of engaging, interactive live meetings for 1-4 employees by providing access to its virtual meeting spaces. Let’s see how. Zoom vs. the Metaverse While platforms like Zoom became essential for remote communication during the pandemic, they lack the immersive experience of in-person interactions. This is where the Metaverse comes in. Unlike Zoom’s 2D interface, the Metaverse provides a 3D virtual reality environment, allowing users to interact through avatars in simulated spaces. This offers a more lifelike meeting experience and could be a game-changer for businesses seeking to maintain human connections while controlling costs. In the Metaverse, business interactions can feel more like in-person meetings. Avatars allow users to engage in a range of interactive activities, from shaking hands to collaborating on projects. This additional level of interactivity could make it a superior alternative for building business relationships and fostering collaboration. The Metaverse can help companies save on business travel expenses by offering a virtual alternative to physical travel, reducing costs associated with transportation and accommodation. This approach also contributes to sustainability by lowering the need for long-haul travel, thus reducing carbon emissions. Virtual meetings are also more accessible to a broader audience, promoting inclusivity. Given the complexities surrounding business travel, companies must decide whether to continue cutting back on travel or embrace virtual communication through platforms like the Metaverse. It has the potential to offer a cost-effective, immersive alternative to traditional business travel and video platforms, redefining the business travel and remote work landscapes. The decisions companies make now will shape the future of business interactions for years to come.
Unyted Spearheads Global Education with the Launch of INUVERSE in London
Unyted and INU launch INUVERSE in London, marking a new era in global education with events from Cologne to London.